Design Tips: Email Do’s

Here’s a list of some methods we recommend to make your emails most effective:
• Attractive layout and vibrant color schemes
• Font sizing to assign value to the words
• Call-to-action areas: Use repetition to tie in the design elements but make it obvious in some way that it’s different than the rest of the email
• Images – but make sure the overall size of the email and images is kept small (< 100KB)
• Properly formatted, properly closed HTML tags – some email clients are very finicky and will not display poorly formatted HTML.
• Fully qualified links (for example, make sure that each link starts with “http://”) and ideally end in an extension (.html, .htm, .asp, .jsp) or query strings
• If link ends in a directory i.e. http://www.eloqua.com/products ensure you add a backslash “/” to allow for Netscape browsers to realize the link http://www.eloqua.com/products/
• Colour – don’t be afraid of colour but don’t abuse it. Generally, a maximum of three colours should be used (colours in logo or image do not necessarily count towards this colour maximum) as any more than that usually appears messy and amateurish.
• Simple CSS to control the appearance of style elements such as font and bullets.
• Headers that are between 600-800px wide.


Online Outbox was developed by our parent company. Our marketing team needed a HTML email by which to provide clients and partners with relevant
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